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The Marketing Book Podcast: "The Art and Skill of Sales Psychology" by Brad McDonald

The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald


Brad McDonald is an Operations Director at Sandler Training, the largest global provider of sales and management training in the world with over 250 operating units in more than 32 countries.

He is responsible for domestic franchisee support and growth. Prior to working for Sandler, Brad was a Sandler Franchise owner.

And, interesting fact... 

He is a graduate of The United States Naval Academy and  spent twenty-eight years in the US Navy, principally as a submarine officer and ultimately as a submarine commander

Listen to the Interview: 


Show Notes


The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald

Born to Win: Transactional Analysis With Gestalt Experiments by Muriel James and Dorothy Jongeward

Change or Die: The Three Keys to Change at Work and in Life by Alan Deutschman

How to Win Friends and Influence People by Dale Carnegie

Think and Grow Rich by Napoleon Hill

Success Cadence by David Mattson, Tom Schodorf, and Bart Fanelli

Sandler Online

Brad McDonald’s Twitter

Brad McDonald’s LinkedIn

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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