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The Marketing Book Podcast: "Audience" by Jeffrey Rohrs

"Audience: Marketing In The Age of Subscribers, Fans & Followers" by Jeffrey Rohrs


Jeff Rohrs is Vice President of Marketing Insights for ExactTarget, a Salesforce.com company, and he also leads ExactTarget's content marketing, research, social media, and thought-leadership teams.

Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series. Jeff is also the co-host (along with Jay Baer) of the very popular Social Pros Podcast.

Prior to joining ExactTarget, Jeff served as President of a digital marketing agency. He's also a recovering attorney, bacon-lover, and die-hard Cleveland Browns fan.


Listen to the interview:

Show Notes

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey Rohrs

AudiencePro.com (Book Website)

Subscribers Fans & Followers Research Series

Social Pros Podcast

Procrastinate on Purpose: 5 Permissions to Multiply Your Time by Rory Vaden

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by Andrew McAfee and Eric Brynjolfsson

Jerimiah Owyang (Blog)

Jeffrey K. Rohrs (Twitter)

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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