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Douglas Burdett

Douglas Burdett

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Recent Posts:

The Marketing Book Podcast: "Assemblage" by Emmanuel Probst

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst

The Marketing Book Podcast: "Myths of Branding" by Andy Milligan

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Andy Milligan and Simon Bailey 

The Marketing Book Podcast: "Magic Words" by Jonah Berger

Magic Words: What To Say To Get Your Way by Jonah Berger

The Marketing Book Podcast: "Social Selling" by Tim Hughes

Social Selling: Techniques to Influence Buyers and Changemakers (2nd Edition) by Tim Hughes

The Marketing Book Podcast: "Trust Signals" by Scott Baradell

Trust Signals: Brand Building in a Post-Truth World by Scott Baradell 

The Marketing Book Podcast: "Creating Superfans" by Brittany Hodak

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak 

The Marketing Book Podcast: "The Martech Handbook" by Darrell Alfonso

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso 

The Marketing Book Podcast: "The Power of Scarcity" by Mindy Weinstein

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein 

The Marketing Book Podcast: "Selling in a Crisis" by Jeb Blount

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount

The Marketing Book Podcast: "Belonging to the Brand" by Mark Schaefer

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer 

The Marketing Book Podcast: "Myths of Social Media" by Ian MacRae

Myths of Social Media: Dispel the Misconceptions and Master Social Media 2nd Ed. by Michelle Carvill and Ian MacRae 

The Marketing Book Podcast: "Happy Work" by Nicholas Webb

Happy Work: How To Create A Culture Of Happiness by Nicholas Webb 

The Marketing Book Podcast: "From Backroom to Boardroom" by Dr. Debbie Qaqish

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Dr. Debbie Qaqish

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