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Douglas Burdett

Douglas Burdett

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Recent Posts:

The Marketing Book Podcast: "The Customer Centricity Playbook" by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms

The Marketing Book Podcast: "Conversational Marketing" by David Cancel

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt

The Marketing Book Podcast: "Clarity Wins" by Steve Woodruff

Clarity Wins: Get Heard. Get Referred  by Steve Woodruff

The Marketing Book Podcast: "Subscribed" by Tien Tzuo

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo and Gabe Weisert

The Marketing Book Podcast: "Smarketing" by Tim Hughes

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes, Adam Gray and Hugo Whicher

The Marketing Book Podcast: "Making Websites Win" by Dr. Karl Blanks and Ben Jesson

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson

The Marketing Book Podcast: "Questions that Sell" by Paul Cherry

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry

The Marketing Book Podcast: "Wise Guy" by Guy Kawasaki

Wise Guy: Lessons From A Life by Guy Kawasaki

The Marketing Book Podcast: "Break the Wheel" by Jay Acunzo

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo

The Marketing Book Podcast: "Marketing Rebellion" by Mark Schaefer

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

The Marketing Book Podcast: "Marketing Flexology" by Engelina Jaspers

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers

The Marketing Book Podcast: "Malcolm McDonald on Value Propositions" by Malcolm McDonald

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald and Grant Oliver

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