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Douglas Burdett

Douglas Burdett

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Recent Posts:

The Marketing Book Podcast: "The Art and Skill of Sales Psychology" by Brad McDonald

The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald

The Marketing Book Podcast: "F#ck Content Marketing" by Randy Frisch

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch

The Marketing Book Podcast: "The Referral Engine" by John Jantsch

The Referral Engine: Teaching Your Business to Market Itself  by John Jantsch

The Marketing Book Podcast: "Why Customers Leave" by David Avrin

Why Customers Leave (and How to Win Them Back)  by David Avrin

The Marketing Book Podcast: "Marketing to Mindstates" by Will Leach

Marketing to Mindstates:The Practical Guide to Applying Behavior Design to Research and Marketing  by Will Leach

The Marketing Book Podcast: "ICONIC" by Scott McKain

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction  by Scott McKain

The Marketing Book Podcast: "The Transparency Sale" by Todd Caponi

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results  by Todd Caponi

The Marketing Book Podcast: "Small Business Marketing" by Rohit Bhargava

The Non-Obvious Guide To Small Business Marketing (Without A Big Budget)  by Rohit Bhargava

The Marketing Book Podcast: "SPEAR Selling" by Jamie Shanks

SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional  by Jamie Shanks

The Marketing Book Podcast: "Smash the Funnel" by Mike Lieberman

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman

The Marketing Book Podcast: "The Customer Centricity Playbook" by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms

The Marketing Book Podcast: "Conversational Marketing" by David Cancel

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt

The Marketing Book Podcast: "Clarity Wins" by Steve Woodruff

Clarity Wins: Get Heard. Get Referred  by Steve Woodruff

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