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Douglas Burdett

Douglas Burdett

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Recent Posts:

The Marketing Book Podcast: "Using Behavioral Science in Marketing" by Nancy Harhut

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

The Marketing Book Podcast: "The Brand Positioning Workbook" by Ulli Appelbaum

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum

The Marketing Book Podcast: "Put Your Ass Where Your Heart Wants to Be" by Steven Pressfield

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

The Marketing Book Podcast: "Brand Vision" by Jim Everhart

Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by Jim Everhart

The Marketing Book Podcast: "The Things We Love" by Aaron Ahuvia

The Things We Love: How Our Passions Connect Us and Make Us Who We Are by Aaron Ahuvia

The Marketing Book Podcast: "Evolutionary Ideas" by Sam Tatam

Evolutionary Ideas: Unlocking Ancient Innovation To Solve Tomorrow’s Challenges by Sam Tatam 

The Marketing Book Podcast: "Undisruptable" by Aidan McCullen

Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen

The Marketing Book Podcast: "The Indispensable Brand" by Mitch Duckler

The Indispensable Brand: Move from Invisible to Invaluable by Mitch Duckler

The Marketing Book Podcast: "Selling the Price Increase" by Jeb Blount

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers by Jeb Blount

The Marketing Book Podcast: "Selling Your Expertise" by Robert Chen

Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers by Robert Chen

The Marketing Book Podcast: "Marketing Artificial Intelligence" by Paul Roetzer

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput

The Marketing Book Podcast: "Selling Through Tough Times" by Paul Reilly

Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn by Paul Reilly

The Marketing Book Podcast: "From Impressed to Obsessed" by Jon Picoult

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult

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