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Douglas Burdett

Douglas Burdett

The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Recent Posts:

The Marketing Book Podcast: "Decoded" by Phil Barden

Decoded: The Science Behind Why We Buy (2nd Edition) by Phil Barden

The Marketing Book Podcast: "Everybody Writes" by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

The Marketing Book Podcast: "The Customer-Base Audit" by Peter Fader

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross

The Marketing Book Podcast: "The Bezos Blueprint" by Carmine Gallo

The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman by Carmine Gallo

The Marketing Book Podcast: "Prove It" by Melanie Deziel

Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones

The Marketing Book Podcast: "The JOLT Effect" by Matt Dixon

The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna

The Marketing Book Podcast: "The Secret Lives of Customers" by David Duncan

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David Scott Duncan

The Marketing Book Podcast: "ADSCAM" by Bob Hoffman

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman

The Marketing Book Podcast: "Friction" by Soon Yu

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss

The Marketing Book Podcast: "The Sales MBA" by Douglas Cole

The Sales MBA: How to Influence Corporate Buyers by Douglas Cole

The Marketing Book Podcast: "Using Behavioral Science in Marketing" by Nancy Harhut

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

The Marketing Book Podcast: "The Brand Positioning Workbook" by Ulli Appelbaum

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum

The Marketing Book Podcast: "Put Your Ass Where Your Heart Wants to Be" by Steven Pressfield

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

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