Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris
About the Author
Jim Morris is a Chicago-based, award-winning advertising copywriter and strategist who has been creating memorable ad campaigns for more than 40 years including stints at FCB and DDB Worldwide.
He has also served on the faculty of Columbia College as a copywriting instructor (where he tried to discourage students from going into advertising), and he has been a contributor for publications including Adweek and Brandweek.
And, interesting fact - after college, he was a rock and roll musician for 10 years before going into advertising, and his father was the Managing Editor of Advertising Age magazine!
About the Book
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better advertising people everywhere.
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that cause so much advertising to be so bad?
These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business.
Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.
Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
“How many ads have you seen that made you question the intelligence of whoever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of "Contagious" and "The Catalyst"
“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of "Cashvertising"
Listen to the Interview...
Tagline Jim Morris (website)
Jim Morris (LinkedIn)
The Book of Gossage by Howard Luck Gossage
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan and Edward Boches
The Anatomy of Humbug: How to Think Differently About Advertising by Paul Feldwick
How Brands Grow: What Marketers Don't Know by Byron Sharp
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi
Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny
Art & Copy – 2009 documentary film about the advertising industry in the U.S.
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