Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema
In his 30 year career Louis Gudema has helped hundreds of companies from MIT startups to the Global 2000 to improve their business results.
Early on he founded a marketing communications firm serving major companies which he then pivoted to an early SaaS firm with strong recurring revenue. He had a successful exit, and over several years afterward acted as vice president of business development at two mid-sized digital agencies working primarily with enterprise level accounts.
Later, he founded his marketing consultancy, revenue & associates, working primarily with small- and mid-sized companies.
Louis speaks frequently on marketing and business at regional and national events, and has written for such leading business sites as The Harvard Business Review, MarketingProfs, Chiefmartec, HubSpot, Econsultancy, Content Marketing Institute and many others.
And, interesting fact – he grew up on a farm in Illinois!
Listen to the Interview:
Show Notes
Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema
Good to Great by Jim Collins
Crossing the Chasm by Geoffrey Moore
In Search of Excellence by Tom Peters
The Excellence Dividend by Tom Peters
Extreme Ownership by Jocko Willink
Bullseye Marketing book website
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