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The Marketing Book Podcast: "Bullseye Marketing" by Louis Gudema

Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema

Bullseye Marketing Louis Gudema

In his 30 year career Louis Gudema has helped hundreds of companies from MIT startups to the Global 2000 to improve their business results.

Early on he founded a marketing communications firm serving major companies which he then pivoted to an early SaaS firm with strong recurring revenue. He had a successful exit, and over several years afterward acted as vice president of business development at two mid-sized digital agencies working primarily with enterprise level accounts.

Later, he founded his marketing consultancy, revenue & associates, working primarily with small- and mid-sized companies.

Louis speaks frequently on marketing and business at regional and national events, and has written for such leading business sites as The Harvard Business Review, MarketingProfs, Chiefmartec, HubSpot, Econsultancy, Content Marketing Institute and many others.

And, interesting fact - he grew up on a farm in Illinois!

Listen to the Interview:



Show Notes

Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema

Good to Great by Jim Collins

Crossing the Chasm by Geoffrey Moore

In Search of Excellence by Tom Peters

The Excellence Dividend by Tom Peters

Extreme Ownership by Jocko Willink

Bullseye Marketing book website

Revenue Associates Website

Louis Gudema Linkedin

Louis Gudema Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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