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The Marketing Book Podcast: "CMO to CRO" by Rolly Keenan

CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr

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About the Book

As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.

Your organization works in departmental silos, with functional leaders pushing their own solutions and feeling satisfied with functional KPIs.

But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.

You’re not the only one who notices—but you are the only one in the perfect position to do something about it.

Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.

This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

About the Author

Rolly Keenan has more than 20 years of experience in enterprise software consulting and marketing strategy and is the Chief Revenue Officer of Tegrita, a full-service marketing technology consulting firm.

He is a graduate of Northwestern University's Kellogg School of Management.

And interesting facts – Rolly is a trained hostage negotiator, and before getting into the business of marketing, technology, and revenue, Rolly was on staff at USA Volleyball in Colorado Springs, working with the best volleyball teams in the country.

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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