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The Marketing Book Podcast: "Content DNA" by John Espirian

Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian

john espirian content dna combo

John Espirian is the relentlessly helpful technical copywriter who writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.

From p. 237...

about the author

About The Author

This bit’s always written in third person, but I can’t bring myself to do that and I’m not important enough to have someone else write it for me. I’m a technical copywriter, which is a fancy title for someone who writes the words that go on business websites. I write explainer content for clients who are too busy or too close to their business to do it themselves.

I’m an Apple fanboi based in South Wales, UK, and chose techi tinkering as a way of life when it became apparent that I had neither the aptitude nor dietary discipline to play for Liverpool FC. If you ever want to chat about writing or football, I’m easy to look up online.

liverpool fcAnd, interesting fact: he is a long-time listener to The Marketing Book Podcast! 


Listen to the Interview:



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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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