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The Marketing Book Podcast: The Content Fuel Framework by Melanie Deziel

The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

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Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. 

As the first editor of branded content at The New York Times's T Brand Studio, Melanie wrote sponsored content pieces that won multiple awards. 

She was a founding member of HuffPost Partner Studio, the digital publisher's brand storytelling team. She also served as the Director of Creative Strategy at Time Inc., building branded content strategy across over 35 US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly, and more.

Melanie speaks at conferences and events around the world, teaching tens of thousands how to think like journalists and tell better stories.

And, interesting fact: she can American sign language, she was a state-level javelin thrower!

 

Listen to the Interview:

 

Show Notes

The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) by Melanie Deziel 

Melanie Deziel's Twitter

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Exactly What to Say: The Magic Words for Influence and Impact by Phil M Jones

Talking to Strangers: What We Should Know about the People We Don't Know by Malcolm Gladwell

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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The Marketing Book Podcast: The Content Fuel Framework by Melanie Deziel

The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)