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The Marketing Book Podcast: "Content Marketing, Engineered" by Wendy Covey

Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey

wendy covey content marketing engineered combo

Wendy Covey is a CEO, technical marketing leader, and has been named by The Wall Street Journal as one of the 10 most innovative entrepreneurs in America.

Over the last 20 years, Wendy has helped hundreds of technical companies build trust and fill their sales pipelines using compelling technical content.

Her company, TREW Marketing, is a full-service marketing agency in Austin Texas, that specializes in marketing to engineers and technical audiences.

And, interesting fact: she holds the Texas state fishing record for largest redfish.

wendy-fish

Listen to the Interview:

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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