• There are no suggestions because the search field is empty.



Episode Subheader  



All Posts

The Marketing Book Podcast: Context Marketing Revolution by Mathew Sweezey

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey

matthewsweezey combo

Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, and writer he is also the author of Marketing Automation for Dummies and keynotes at conferences around the world.

In addition to his books, Mathew continues to write for AdAge, Brand Quarterly, VentureBeat, Forbes, The Observer, The Economist, and others.

When not behind a podium or sifting through data, he routinely works with the world's largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.

And interesting fact, he’s a hardcore outdoor adventure guy.

Listen to the Interview:


Show Notes

Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey

Mathew Sweezey's Website

Mathew Sweezey's Twitter

Mathew Sweezey's LinkedIn

Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought) by E. F. Schumacher 

Growth IQ by Tiffani Bova Marketing Book Podcast interview

Buyer Personas by Adele Revallas Marketing Book Podcast interview

Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff

The Medium is the Message by Marshall McLuhan, Quentin Fiore, Shepard Fairey

Joseph Pine LinkedIn 

Clayton Christensen 

P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Assemblage" by Emmanuel Probst

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst

The Marketing Book Podcast: "Myths of Branding" by Andy Milligan

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Andy Milligan and Simon Bailey 

The Marketing Book Podcast: "Magic Words" by Jonah Berger

Magic Words: What To Say To Get Your Way by Jonah Berger