The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey
Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, and writer he is also the author of Marketing Automation for Dummies and keynotes at conferences around the world.
In addition to his books, Mathew continues to write for AdAge, Brand Quarterly, VentureBeat, Forbes, The Observer, The Economist, and others.
When not behind a podium or sifting through data, he routinely works with the world's largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.
And interesting fact, he’s a hardcore outdoor adventure guy.
Listen to the Interview:
Show Notes
Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey
Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought) by E. F. Schumacher
Growth IQ by Tiffani Bova Marketing Book Podcast interview
Buyer Personas by Adele Revallas Marketing Book Podcast interview
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff
The Medium is the Message by Marshall McLuhan, Quentin Fiore, Shepard Fairey
P.S. - If you enjoy the show, please rate it on iTunes, Google Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show!
Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.
