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The Marketing Book Podcast: Context Marketing Revolution by Mathew Sweezey

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey

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Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, and writer he is also the author of Marketing Automation for Dummies and keynotes at conferences around the world.

In addition to his books, Mathew continues to write for AdAge, Brand Quarterly, VentureBeat, Forbes, The Observer, The Economist, and others.

When not behind a podium or sifting through data, he routinely works with the world's largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.

And interesting fact, he’s a hardcore outdoor adventure guy.

Listen to the Interview:


Show Notes

Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey

Mathew Sweezey's Website

Mathew Sweezey's Twitter

Mathew Sweezey's LinkedIn

Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought) by E. F. Schumacher 

Growth IQ by Tiffani Bova Marketing Book Podcast interview

Buyer Personas by Adele Revallas Marketing Book Podcast interview

Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff

The Medium is the Message by Marshall McLuhan, Quentin Fiore, Shepard Fairey

Joseph Pine LinkedIn 

Clayton Christensen 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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