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The Marketing Book Podcast: "The Conversion Code (2nd Ed.)" by Chris Smith

The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd Edition ) by Chris Smith

chris smith 2 combo About the Book

In The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert.

Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

  • Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales

  • Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales

  • Stop chasing leads and start attracting clients with amazing marketing and clever ads

  • Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever

  • Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold

An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS, and small businesses competing in the hyper-competitive online environment.

The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners, and anyone else with a team who is responsible for growing revenue.

About the Author

Chris Smith is the co-founder of Curaytor (an Inc 500 fastest-growing business) and he is one of the “Four Best Marketers Under 40,” according to the American Marketing Association.

His book, The Conversion Code, is taught at colleges like John Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in The Conversion Code to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

Previously, Chris work for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures.

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P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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