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The Marketing Book Podcast: "Crisis Ready" by Melissa Agnes

Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes

Melissa Agnes Combo


Melissa Agnes, an authority on crisis preparedness, reputation management, and brand protection, is an author, keynote speaker, commentator, university lecturer and advisor to a variety of organizations faced with the greatest risks.

She has worked with NATO, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, manufacturers and energy companies to help them understand risk and prepare to withstand even the most devastating of events.

Melissa is also the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.

And, interesting fact - as a kid growing up in Montreal she was adorable and a bit strange.

Listen to the Interview:

Show Notes


Crisis Ready by Melissa Agnes

Issue Management Response Flow Chart

Formula for Managing Controversies

Crisis Ready Internal Escalation Protocol

Melissa Agnes (Twitter)

Melissa Agnes (LinkedIn)

Melissa Agnes (Instagram)

Talk Triggers by Jay Baer

The NOW Revolution by Jay Baer

Company Culture for Dummies by Mike Ganino

The Exactly Series by Phil M. Jones

What it means to have an INVINCIBLE brand

"United Breaks Guitars" by Dave Carroll

"La La Land" Oscar Mishap 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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