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The Marketing Book Podcast: "The New Rules of Marketing & PR" (7th Ed) by David Meerman Scott

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition) by David Meerman Scott

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David Meerman Scott is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. His popular Blog, advisory work with fast-growing companies, and worldwide speaking engagements and training seminars give him a unique perspective on how businesses are implementing strategies to reach buyers directly.

David is the best-selling author of 10 books, including Real-time Marketing and PR, The New Rules of Sales and Service, and Fanocracy.

And, interesting fact: His daughter Reiko, with whom he wrote his last book Fanocracy, is now an emergency room physician in Boston!

Listen to the Interview:

 

Links...

New Marketing Mastery (use promo code “MarketingBook” for $500 off)


Click here for details on David Meerman Scott's  "New Marketing Mastery" course (use promo code 'marketingbook' for $500 off!)

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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