Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler
Joel Backaler is a global marketing strategist, author, and international keynoter.
He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of China Goes West.
His thought leadership has been featured in Forbes, BBC, and The Financial Times. He has worked with many of the world’s top global brands, including: The Coca-Cola Company, Johnson & Johnson, Philips, Cisco, and HP.
And, interesting fact – he speaks fluent Mandarin.
Listen to the Interview:
Known by Mark Schaefer
Return on Influence by Mark Schaefer
Influencer by Brittany Hennessy
Back to Human by Dan Schawbel
Platform by Cynthia Johnson
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