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The Marketing Book Podcast: "Digital Influence" by Joel Backaler


Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler

Joel Backaler Combo

Joel Backaler is a global marketing strategist, author, and international keynoter.

He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of China Goes West.

His thought leadership has been featured in Forbes, BBC, and The Financial Times. He has worked with many of the world’s top global brands, including: The Coca-Cola Company, Johnson & Johnson, Philips, Cisco, and HP.

And, interesting fact - he speaks fluent Mandarin.

Listen to the Interview: 



Show Notes

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler

Digital Influencer Halloween Costume Article

Known by Mark Schaefer

Return on Influence by Mark Schaefer

Influencer by Brittany Hennessy

Back to Human by Dan Schawbel

Platform by Cynthia Johnson

Digital Influence Book Website

Joel Backaler’s Website

Joel Backaler’s LinkedIn

Joel Backaler’s Twitter



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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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