Episode Subheader  



All Posts

The Marketing Book Podcast: "Digital Relevance" by Ardath Albee

"Digital Relevance: Developing Marketing Content and Strategies that Drive Results" by Ardath Albee


In addition to being an author, Ardath is a marketing strategist, speaker, blogger and self-professed "content geek" who describes herself as "obsessed with helping companies become so damn relevant that buyers can’t help but choose to become customers and, once a customer, making sure they’d never think of leaving."

She is the CEO of Marketing Interactions a B2B digital marketing strategy firm. She has over 30 years of business management and marketing experience and has spent the last four years on the 50 Most Influential People in Sales and Lead Management list.

She is also the author of eMarketing Strategies for the Complex Sale.

Listen to the interview:

Show Notes

Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardath Albee

Relevance Maturity Matrix


Are Today's Marketers Tomorrow's CEOs? (Forbes)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (Marketing Book Podcast Interview)

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson (Marketing Book Podcast Interview)

Click here to subscribe to The Marketing Book Podcast newsletter!

If you enjoy the show, please rate it on iTunes or Stitcher and write a brief (one sentence) review. That would help more people like you to discover the show.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Fans First" by Jesse Cole

Fans First: Change The Game, Break The Rules & Create An Unforgettable Experience by Jesse Cole

The Marketing Book Podcast: "The Conversion Code (2nd Ed.)" by Chris Smith

The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd Edition ) by Chris Smith

The Marketing Book Podcast: "The New Rules of Marketing & PR (8th Ed.)" by David Meerman Scott

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott