"Digital Relevance: Developing Marketing Content and Strategies that Drive Results" by Ardath Albee
In addition to being an author, Ardath is a marketing strategist, speaker, blogger and self-professed "content geek" who describes herself as "obsessed with helping companies become so damn relevant that buyers can’t help but choose to become customers and, once a customer, making sure they’d never think of leaving."
She is the CEO of Marketing Interactions a B2B digital marketing strategy firm. She has over 30 years of business management and marketing experience and has spent the last four years on the 50 Most Influential People in Sales and Lead Management list.
She is also the author of eMarketing Strategies for the Complex Sale.
Listen to the interview:
Relevance Maturity Matrix