Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino
Anthony Iannarino is an international speaker, sales leader, and the author of The Only Sales Guide You'll Ever Need and The Lost Art Of Closing.
His blog (www.thesalesblog.com) is read by 60,000 people each month, and his Sunday newsletter reaches 80,000 people. Anthony has continually been named one of the 25 most influential people in the world in sales and marketing.
And, interesting fact(s) - he has a law degree and at one time was the lead singer for hair metal band in LA.
Listen to the Interview:
Show Notes
Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim
SPIN Selling by Neil Rackham
The Modern Seller by Amy Franko
Laws of Human Nature by Robert Greene
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