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The Marketing Book Podcast: "Eat Their Lunch" by Anthony Iannarino

 

Eat Their Lunch: Winning Customers Away from Your Competition
by Anthony Iannarino

Anthony Iannarino combo

Anthony Iannarino is an international speaker, sales leader, and the author of The Only Sales Guide You'll Ever Need and The Lost Art Of Closing.

His blog (www.thesalesblog.com) is read by 60,000 people each month, and his Sunday newsletter reaches 80,000 people. Anthony has continually been named one of the 25 most influential people in the world in sales and marketing.

And, interesting fact(s) - he has a law degree and at one time was the lead singer for hair metal band in LA.

Listen to the Interview: 

 

 

Show Notes

Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim

SPIN Selling by Neil Rackham

The Modern Seller by Amy Franko

Laws of Human Nature by Robert Greene

Anthony Iannarino’s Website

Eat Their Lunch Book Website

Anthony Iannarino’s LinkedIn

Anthony Iannarino’s Twitter

 

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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