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The Marketing Book Podcast: "Effective Sales Enablement" by Pam Didner

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner

PamDidnerCombo

Pam Didner Is a content marketing leader, author and speaker. Having held various positions at Intel, she led many of Intel's enterprise product launches and worldwide marketing campaigns.

Her first book, Global Content Marketing, was named one of the top 10 marketing books of 2014 by Inc.

Her day job is leading a boutique consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, and sales and marketing collaboration on a global scale.

And, interesting fact(s) - she was born and raised in Taiwan, The Republic of China, and despite now having written two marketing books, she studied and began her career in finance and accounting.


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Show Notes

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner

Ogilvy on Advertising by David Ogilvy

Made to Stick by Chip Heath and Dan Heath

Talk Triggers by Jay Baer

Atomic Habits by James Clear

Pam Didner’s Website

Pam Didner’s LinkedIn

Pam Didner’s Twitter

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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