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The Marketing Book Podcast: "Elite Sales Strategies" by Anthony Iannarino

Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative by Anthony Iannarino

iannarino elite combo About the Book

Accelerate your sales career with this how-to book from an expert in sales.

In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success.

This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.

As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized.

This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck.

At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need.

In addition, Elite Sales Strategies provides readers with:

  • A step-by-step approach for how to become “one-up” yourself and what you provide to your clients
  • A healthy analysis of what makes a person or a company “one-down” and tips on how to course correct
  • Strategies, tactics, and talk tracks that will provide you with what you need to become “one-up”
  • Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system

As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book.

Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.

About the Author

Anthony Iannarino is a writer, a best-selling author, a speaker, a sales leader, and an entrepreneur.

His primary focus is human effectiveness in sales, management, leadership, and personal and professional transformation.

Anthony publishes a daily post on his blog, a practice he has kept since the end of 2009.

And, interesting facts – he has a law degree and at one time was the lead singer for a hair metal band in LA!

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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The Marketing Book Podcast: "Elite Sales Strategies" by Anthony Iannarino

Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative by Anthony Iannarino