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The Marketing Book Podcast: "Everyday Business Storytelling" by Janine Kurnoff

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus

janine kurnoff combo

 

About the Author

Janine Kurnoff is the Co-founder and Chief Innovation Officer at The Presentation Company, a business communications training firm that teaches innovative visual storytelling techniques to some of the world’s top brands, like Facebook, Nestle, Medtronic, Marriott, Accenture, and McDonald’s.

She is an accomplished keynote speaker and contributes her expertise to publications such as Forbes, Training Industry, and Inc. magazines.

Prior to founding The Presentation Company, Janine worked for Yahoo! Inc. in Sales Training and, later, as an on-camera webcast host where she interviewed some of Silicon Valley’s top CEOs, market strategists, and Hollywood celebrities.

She received her MBA in International Business from the Monterey Institute of International Studies.

And, interesting fact - she is fluent in Italian and Spanish!

Lee lazarus and Janine Kurnoff

About the Book

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward

In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands―including Facebook, Nestle, Accenture, and Marriot―bring clarity and meaning to their business communications.

Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.

You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.

Just a few of the things you'll learn from this business book include:

  • The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging
  • The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention
  • How to craft expert headlines that guide your audience and advance your story

Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented business person responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Listen to the Interview...

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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