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The Marketing Book Podcast: "The Experience Economy" by James Gilmore

The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore

james gilmore experience combo

 

About the Author

James H. Gilmore is an author, speaker, and management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue.

Mr. Gilmore is an Assistant Professor in the Innovation and Design department in the Weatherhead School of Management at Case Western Reserve University. He is also a Batten fellow and adjunct lecturer at the Darden Graduate School of Business at the University of Virginia, where he teaches a course on the Experience Economy. Mr. Gilmore is also a visiting lecturer in Apologetics at Westminster Seminary California.

In addition to The Experience Economy, Jim co-authored Authenticity: What Consumers Really Want, released by Harvard Business Publishing in 2007.

And his latest book is Look: A Practical Guide for Improving Your Observational Skills.

Mr. Gilmore is a graduate of the Wharton School of the University of Pennsylvania, and an alumnus of Procter & Gamble. 

And, interesting fact, he is NOT the former Governor of Virginia, who is also named James Gilmore.

About the Book

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. 

Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. 

Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Listen to the Interview...

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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