Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.
He is the author of 10 previous books, including The New Rules of Marketing and PR (now in its 6th edition and in 29 languages) and Marketing Lessons from the Grateful Dead. In his spare time he surfs and travels around the world to hear great live music.
And interesting fact...
He has attended 75 Grateful Dead concerts!
Listen to the Interview:
Show Notes
Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch
David Meerman Scott's Linkedin
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