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The Marketing Book Podcast: Fanocracy by David Meerman Scott

Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott

David Meerman Scott Combo

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. 

He is the author of 10 previous books, including The New Rules of Marketing and PR (now in its 6th edition and in 29 languages) and Marketing Lessons from the Grateful Dead. In his spare time he surfs and travels around the world to hear great live music.

And interesting fact...

He has attended 75 Grateful Dead concerts!

Listen to the Interview: 

Show Notes

Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott

The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch

David Meerman Scott's website

Fanocracy.com

David Meerman Scott's Linkedin

David Meerman Scott's Twitter

Download an excerpt of Fanocracy

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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The Marketing Book Podcast: Fanocracy by David Meerman Scott

Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott