The Marketing Book Podcast: "Find Your Red Thread" by Tamsen Webster

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster

About the Author

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on finding and building the stories partners, investors, clients, and customers will tell themselves—and others.

Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, Intel, and startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma.

She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge).

And, interesting fact – she is a graduate of the oldest private school in Virginia and the eighth oldest in the United States: Norfolk Academy, established in 1728!

About the Book

You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.

The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome you’re both looking for.

In Find Your Red Thread, Tamsen Webster shares the same step-by-step process she’s taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you’ll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds.

Listen to the Interview…

Links…

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster (Amazon)
Tamsen Webster (website)
Tamsen Webster (LinkedIn)
The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster and Tim Hayden (Marketing Book Podcast interview)
Story Proof: The Science Behind The Startling Power Of Story by Kendall Haven
Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach by Kendall Haven
How To Write a Marketing Book with Mark Schaefer (Marketing Book Podcast interview)
Eat Their Lunch: Winning Customers Away from Your Competitionby Anthony Iannarino (Marketing Book Podcast interview)
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
The Sandler Submarine
17 Must-Have Books on Messaging (Tamsen Webster)
Thinking, Fast and Slow by Daniel Kahneman
Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini
The Proverb Effect: Secrets to Creating Tiny Phrases that Change the World by Ron Ploof
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence…or less by Bill Schley
Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Tim David
Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You by Brant Menswar
You’re Kind of a Big Deal: Level Up by Unlocking Your Audacity by Erin King
The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required by Michael Port and Andrew Davis

How Can We Make This Message Even Stronger? (mentioned in the interview – Tamsen makes invaluable suggestions to improve a presentation)

Click here to subscribe to Tamsen Webster’s YouTube channel

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.