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The Marketing Book Podcast: "Find Your Red Thread" by Tamsen Webster

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster

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About the Author

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on finding and building the stories partners, investors, clients, and customers will tell themselves—and others.

Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, Intel, and startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma.

She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge).

And, interesting fact - she is a graduate of the oldest private school in Virginia and the eighth oldest in the United States: Norfolk Academy, established in 1728!

About the Book

You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.

The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome you’re both looking for.

In Find Your Red Thread, Tamsen Webster shares the same step-by-step process she’s taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you’ll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds.

Listen to the Interview...

 

Links...


How Can We Make This Message Even Stronger? (mentioned in the interview - Tamsen makes invaluable suggestions to improve a presentation)



Click here to subscribe to Tamsen Webster’s YouTube channel
subscribe to Tamsen Webster YouTube channel


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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The Marketing Book Podcast: "Social Media For Small Business" by Franziska Iseli

Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli

The Marketing Book Podcast: "Find Your Red Thread" by Tamsen Webster

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster