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The Marketing Book Podcast: "Find Your Yellow Tux" by Jesse Cole

Find Your Yellow Tux: How to Be Successful by Standing Out by Jesse Cole

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About the Book

Stop standing still. Start standing out.

Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in.

The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you.

To stand out, take whatever you think is normal, and do the exact opposite.

In Find Your Yellow Tux, Jesse Cole, an in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected.

Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck, Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond.

The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

About the Author

 

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas baseball team.

His team has welcomed more than one million fans to their ballpark and has been featured on MSNBC, CNN, ESPN, and Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Business of the Year, and won the Coastal Plain League Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest-growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

Jesse is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

And, interesting facts: Jesse proposed to his wife Emily while wearing a yellow tux in front of a sold-out crowd. She said Yes! The two later married at their stadium.

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The Yellow Tux Bookshelf


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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