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The Marketing Book Podcast: "Fizz" by Ted Wright

Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by Ted Wright


Ted Wright is the CEO of Fizz, a word of mouth marketing firm he founded in 2000 and which has become a global leader in Word of Mouth Marketing with clients on every continent.

Ted has contributed to several consumer revolutions in the U.S.--including the resurgence of Pabst Blue Ribbon among urban hipsters and he's helped take his clients, such as Intuit, AT&T, and Intel, among many others, to the next level and beyond.

An alumnus of Booz Allen & Hamilton, Ted holds an MBA with honors from The University of Chicago and is a graduate of Hampden-Sydney College which if you're from the south, particularly Virginia, that's kind of a big deal. Ted also enjoys great bourbon and drives too fast, but never at the same time.

Ted Wright - Influencers from Fizz WOMM.

The Host's Perspective:

Word of mouth marketing is among the most powerful, successful marketing strategies available. That’s been the case forever. Word of mouth marketing is also one of the most difficult, least predictable marketing strategies, but when it does succeed the payoff can be enormous.

Ted Wright knows word of mouth marketing. He is the guy behind the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes.

Word of mouth marketing does not just happen. It takes a lot of time, research and planning in order to get results.

In this book, Ted, like the dog Toto in the Wizard of Oz pulls the curtain back to reveal how the mystery of something happens.

What was surprising to me in the book were examples of carefully planned word of mouth marketing campaigns that I had always thought were just accident marketing phenomenons.

Now, the author will tell you that word of mouth marketing is not the only marketing tactic you should use. But it is something that can be included in a marketing plan, even for the smallest companies or organizations.

If you’re a marketer or business owner who wants your product or service to bubble to the top, you’ll like Fizz.

Listen to the interview:


Show Notes

Contagious by Jonah Berger
The Content Code by Mark Schaefer (Marketing Book Podcast interview)

Ann McGill

Aparna Labroo

Misbehaving by Richard H. Thaler


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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