FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley
Roger Dooley is an author and international speaker known for practical business strategies based on science.
He is the author of Brainfluence and creator of the popular Neuromarketing blog. He also hosts the Brainfluence Podcast and is a contributor at Forbes.
He cofounded College Confidential, the leading website for college-bound students and parents, which was later acquired by a UK firm, where he then served as Vice President of Digital Marketing. Roger also spent years in direct marketing as the cofounder of a successful catalog firm.
Before his entrepreneurial adventures, he was director of strategic planning for a Fortune 1000 company.
And interesting fact...
he is yet another marketer who holds an engineering degree (from Carnegie Mellon no less)! [go Tartans!]
Listen to the Interview:
Influence: The Psychology of Persuasion by Robert B. Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini
Thinking Fast and Slow by Daniel Kahneman
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