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The Marketing Book Podcast: "FRICTION" by Roger Dooley

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley


Roger Dooley is an author and international speaker known for practical business strategies based on science.

He is the author of Brainfluence and creator of the popular Neuromarketing blog. He also hosts the Brainfluence Podcast and is a contributor at Forbes.

He cofounded College Confidential, the leading website for college-bound students and parents, which was later acquired by a UK firm, where he then served as Vice President of Digital Marketing. Roger also spent years in direct marketing as the cofounder of a successful catalog firm.

Before his entrepreneurial adventures, he was director of strategic planning for a Fortune 1000 company.

And interesting fact...

he is yet another marketer who holds an engineering degree (from Carnegie Mellon no less)! [go Tartans!]

Listen to the Interview: 



Show Notes

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

Influence: The Psychology of Persuasion by Robert B. Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

Thinking Fast and Slow by Daniel Kahneman

Trust Factor: The Science of Creating High-Performance Companies by Paul Zak

Roger Dooley’s website

Roger Dooley's business website

Roger Dooley’s Twitter

Roger Dooley’s Linkedin


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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