podcastartillery300x300

 

Episode Subheader  

 

AQGC White logo2

All Posts

The Marketing Book Podcast: "Go Luck Yourself" by Andy Nairn

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour by Andy Nairn

andy nairn combo

 

About the Author

Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies, Lucky Generals.

Just how creative is Andy? Business Insider has listed him as one of the top five creative people in world advertising. And this year, Campaign magazine named him the top brand strategist in the UK.

And, interesting fact - he is the first Scottish author to appear on The Marketing Book Podcast!

About the Book

Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®.

How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favor.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He’ll show you how to uncover your organization’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day.

Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself

Listen to the Interview...

 

Links...

The Red Army Choir - Get Lucky Daft Punk cover


Every Covid-19 Commercial is Exactly the Same

 

Saturday Night Live - Ad Agency Pitch Presentations

 

People Are Outraged By This Pepsi Ad Starring Kendall Jenner

 


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

sticker-bookmarkDon’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Renegade Marketing" by Drew Neisser

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser

The Marketing Book Podcast: "Lies, Damned Lies, and Marketing" by Atul Minocha

Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha

The Marketing Book Podcast: "The Sea We Swim In" by Frank Rose

The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose