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The Marketing Book Podcast: "Hacking Sales" by Max Altschuler

Hacking Sales: The Playbook for Building a High Velocity Sales Machine by Max Altschuler

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Max Altschuler has been an entrepreneur his whole life and learned sales at an early age from his dad, a Certified Financial Planner.

His entrepreneurial journey led him to San Francisco to work for an online education company called Udemy, in which he was the first sales hire and built the process that launched the Instructor side of the platform.

Udemy recently raised a $32 million dollar series C round of funding with a valuation in the hundreds of millions. After Udemy, Max helped build the AttorneyFee marketplace as the Vice President of Business Development and left after their acquisition by LegalZoom.

He started Sales Hacker, Inc. which is his current day job, to help other startups with fewer resources to sell their products and services to large corporations.

 

The Host's Perspective:

So why are books about sales on a marketing book podcast? Because the more that marketers understand sales, the better marketers they will be. This is particularly important now that prospective customers are doing online research and don’t contact a sales person until they are 60%-90% through their buying journey.

In Hacking Sales, Max Altschuler explains how the world of sales is blowing up and going through a transformation. There is a collision of big data, technology and automation that is making this an exciting time to be in sales. And more and more companies are realizing that a good sales team can make or break a business because the best product does not sell itself.

This book is not sales 101. It is not a book on sales management. It is for sellers and closers. The book also showcases over 150 tools that modern sales pros are using to prospect, nurture and close sales.

If your company has a sales process that was established during the Prohibition Era, this book is a telegram from your future explaining how to survive and thrive in sales.


Listen to the interview:

 

Show Notes

Hacking Sales: The Playbook for Building a High Velocity Sales Machine by Max Altschuler

Sales Hacker

The Sales Acceleration Formula by Mark Roberge

Predictable Revenue by Aaron ross

The 48 Laws of Power by Robert Greene

The Greatest Salesman in the World by Og Mandino

Rich Dad Poor Dad by Robert T. Kiyosaki

SalesLoft

Veterans Sales Bootcamp

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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