• There are no suggestions because the search field is empty.

podcastartillery300x300

 

Episode Subheader  

 

 

All Posts

The Marketing Book Podcast: "The Hype Machine" by Sinan Aral

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health–and How We Must Adapt by Sinan Aral

sinan aral hype machine combo

 

About the Author

He is a scientist, entrepreneur and investor. He is the David Austin Professor of Management at MIT, Director of the MIT Initiative on the Digital Economy (IDE) and a founding partner at Manifest Capital. He was the Chief Scientist at SocialAmp (until its sale to Merkle in 2012) and at Humin (until its sale to Tinder in 2016). He currently serves on the Advisory Boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Centre for Responsible Media Technology and Innovation in Bergen, Norway and C6 Bank, one of the first all-digital banks of Brazil.

 

About the Book

MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.

Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse.

Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to everyone who hopes to change the way we think and act—which is why its consequences affect everything from elections to business, dating to health.

Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

 

Listen to the Interview...

 

Links...

 

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, Host of The Marketing Book Podcast.

sticker-bookmarkDon’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Assemblage" by Emmanuel Probst

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst

The Marketing Book Podcast: "Myths of Branding" by Andy Milligan

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Andy Milligan and Simon Bailey 

The Marketing Book Podcast: "Magic Words" by Jonah Berger

Magic Words: What To Say To Get Your Way by Jonah Berger