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The Marketing Book Podcast: "ICONIC" by Scott McKain

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction  by Scott McKain


Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.

Scott’s expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune.

With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, Fidelity, John Deere and hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty others in the “Sales and Marketing Hall of Fame.”  

He has spoken in all 50 states and 23 countries, and was honored with membership in the “Professional Speakers Hall of Fame.”  

Scott’s hometown of Crothersville, Indiana (where his dad owned a small grocery store) recently announced they were renaming the community’s main street as “Scott McKain Way.”  

And, interesting facts:

Arnold Schwarzenegger once booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog.

Listen to the Interview: 



Show Notes

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain

Becoming a Category of One by Joe Calloway

Unselling by Scott Stratten

Talk Triggers by Jay Baer

Convenience Revolution by Shep Hykin

Limitless by Laura Otting

Do Business Better by Damian Mason

Auction Scene from Werner Herzog's Stroszek

Stroszek (Wikipedia)

Scott McKain’s Podcast

Distinction Nation Website

Iconic Book Website

Scott McKain’s Website

Scott McKain’s LinkedIn

Scott McKain’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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