Episode Subheader  



All Posts

The Marketing Book Podcast: A Few Ideas on The First 350 Books

Bonus Episode: A Few Ideas on the First 350 Books with Phillip Stutts


About this Bonus Episode

Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast.

Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice:

He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was also one of the primary reasons I started doing it.

Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media.

Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days.

Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth.

Phillip has really enjoyed being onThe Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus.

-Douglas Burdett, host of The Marketing Book Podcast


Additional Links Mentioned During the Interview:

Listen to the Interview...


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

sticker-bookmarkDon’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Decoded" by Phil Barden

Decoded: The Science Behind Why We Buy (2nd Edition) by Phil Barden

The Marketing Book Podcast: "Everybody Writes" by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

The Marketing Book Podcast: "The Customer-Base Audit" by Peter Fader

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross