Bonus Episode: A Few Ideas on the First 350 Books with Phillip Stutts
About this Bonus Episode
Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast.
Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice:
- The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win
- More recently to talk about his newest book The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents
He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was also one of the primary reasons I started doing it.
Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media.
Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days.
Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth.
Phillip has really enjoyed being onThe Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus.
-Douglas Burdett, host of The Marketing Book Podcast
Additional Links Mentioned During the Interview:
- Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff
- Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella
Listen to the Interview...
P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.
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