From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin
Aaron Ross is a keynote speaker and is the best-selling co-author with Mary Lou Tyler of Predictable Revenue, called “The Sales Bible of Silicon Valley,” based on an outbound prospecting system that’s created more than $1 billion across Salesforce.com and other companies. He is Co-CEO of PredictableRevenue.com.
And interesting fact...
Aaron married with 10 children (half through adoption), loves motorcycles, and keeps a 25-hour workweek.
Listen to the Interview:
Show Notes
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin
Crossing the Chasm, 3rd Edition by Geoffrey Moore
3 Marketers Walk into a Podcast Show Page
The Marketing Book Podcast’s first interview with Aaron Ross
If you work for SaaS or another hyper-growth company, you’ll also like these books:
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown
The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors by Tom Hogan and Carol Broadbent
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth by Tracy Eiler and Andrea Austin
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by Marylou Tyler and Jeremey Donovan
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
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