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The Marketing Book Podcast: "From Impossible to Inevitable, 2nd Edition" by Aaron Ross

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin

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Aaron Ross is a keynote speaker and is the best-selling co-author with Mary Lou Tyler of Predictable Revenue, called “The Sales Bible of Silicon Valley,” based on an outbound prospecting system that’s created more than $1 billion across Salesforce.com and other companies. He is Co-CEO of PredictableRevenue.com.

And interesting fact...

Aaron married with 10 children (half through adoption), loves motorcycles, and keeps a 25-hour workweek.

Listen to the Interview: 

 

Show Notes

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin

Crossing the Chasm, 3rd Edition by Geoffrey Moore

3 Marketers Walk into a Podcast Show Page

The Marketing Book Podcast’s first interview with Aaron Ross

Aaron Ross' book website

Aaron Ross' business website

Aaron Ross’ Linkedin

Aaron Ross’ Twitter

Jason Lemkin's website

Jason Lemkin’s Linkedin

Jason Lemkin’s Twitter

 

 

 

If you work for SaaS or another hyper-growth company, you’ll also like these books:

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown

The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors by Tom Hogan and Carol Broadbent

Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi

Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth by Tracy Eiler and Andrea Austin

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by Marylou Tyler and Jeremey Donovan

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin MaresNew Call-to-action 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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