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The Marketing Book Podcast: "The Innovation Mandate" by Nicholas Webb

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb

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For the past 40 years Nicholas has been a serial entrepreneur, launching startup companies and products into many markets and industrial categories.

Long before he became such an in-demand keynote speaker, Nicholas was a successful entrepreneur and inventor, working on the front lines, successfully competing against many of the biggest companies.

As the founder and CEO of LeaderLogic®, Nicholas works with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy, and customer experience (CX) design.

As an inventor, Nicholas has been awarded over 40 patents by the U.S. Patent and Trademark Office for breakthrough technologies in a wide range of industrial and consumer products, including one of the world’s smallest medical implants.

Nicholas's most recent book , “What Customers Crave,” [about which I had the honor of interviewing him here on The Marketing Book Podcast] is used by top brands to design their customer experience and innovation strategies. “What Customers Crave” was featured as Mashable’s “Top 50 Marketing Books to Read” in 2017 and LinkedIn’s “Top Summer Read” for 2017. His other books include “The Innovation Playbook” and “The Digital Innovation Playbook.”

And interesting fact...

He is the first cousin of author, decorated Marine Corps combat veteran, former Virginia Senator and Secretary of the Navy, Jim Webb!

Listen to the Interview: 



Show Notes

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb 

The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You by Mike Walsh

The Innovation Mandate book website

Nicholas Webb's website

Nicholas Webb's Twitter

Nicholas Webb’s Linkedin


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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