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The Marketing Book Podcast: "The Invisible Brand" by William Ammerman

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman

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William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms.

He’s a Michigan grad and holds a master’s degree from the University of North Carolina School of Media and Journalism at Chapel Hill, where he wrote his thesis on programmatic advertising. Most recently he completed an executive program in artificial intelligence at MIT.

And interesting fact...

His favorite movie is Blade Runner!

Listen to the Interview: 

 

Show Notes

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Pariser

Persuasive Technology: Using Computers to Change What We Think and Do by B.J. Fogg

Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O'Neil 

Jim Sterne's Marketing Book Podcast Interview

William Ammerman's Twitter

William Ammerman's Linkedin

Marketing and AI website

William Ammerman's website

Marketing Artificial Intelligence Conference


 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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