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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

Mark Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at one of the top marketing blogs in the world.

Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on a number of reader comments. In 2015, he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world.

Mark worked in global sales, PR, and marketing positions for nearly 30 years and now provides workshops and consulting services via his firm Schaefer Marketing Solutions.

He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years. He teaches social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton.

He is a popular public speaker and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.

Mark is the author of five other best-selling marketing books, which are The Content Code , Social Media Explained, Return On Influence, Born to Blog, and the best-selling book on Twitter in the world: The Tao of Twitter. His books are used as textbooks at more than 50 universities and have been translated into 12 languages.

Mark is also the co-host of The Marketing Companion podcast along with Tom Webster from Edison Research.

The Host’s Perspective:

First off let me explain what this book is definitely NOT. It is not one of those thousands of other self-help “personal branding” books with advice on how to be famous, become a guru, or establish yourself as an “influencer.”

In “Known,” Mark Schaefer explains that there’s only one thing that counts today, only one source of power and influence when it comes to the online world. And it is to be known.

And that’s what this book is about.

Being known is not the same as being famous. It’s not about having millions of fans and red carpet appearances. Being known is about having the proper authority, reputation, and audience to realize your potential and achieve your goals … whatever they might be.

Most of the self-help books on the subject of personal branding start and stop with “follow your dreams” or “discover your passion.”

But then what?

We live in a world filled with intoxicating mythology, like “If you can dream it, you can be it.” Just a bit of advice: don’t hang your future on a dream. You need a plan.

Finding your passions and strengths is important, but that’s the starting line, not the finish lineYou need to be known for SOMETHING in a relevant space large enough for it to MATTER. You need to create content in a way that makes a difference and builds an audience you can ACTIVATE.

While the prevailing guru-speak may urge you to ignore the rest of the world and simply follow your dream, “Known” shows you how to be smart about it, plot out a real strategy, and give yourself the very best chance to succeed.

Let me ask you something: would you rather blindly follow a dream with almost no chance of success, or save yourself those years of wasted effort by logically determining a path that gives you a higher probability of accomplishing your goals?

If it’s the latter, you’ll want to read this book.

Listen to the Interview: 

Show Notes

“KNOWN: The handbook for building and unleashing your personal brand in the digital age” by Mark Schaefer

“Grit: The Power of Passion and Perseverance” by Angela Duckworth

“Innovation and Entrepreneurship” by Peter Drucker

About “KNOWN” (

Mark Schaefer Website (


About Mark Schaefer’s New Book “KNOWN”…

Mark Schaefer, Douglas Burdett and a few of Mark’s many books.

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