podcastartillery300x300

 

Episode Subheader  

 

AQGC White logo2

All Posts

The Marketing Book Podcast: "The Language of Global Marketing" by Wendy Pease

The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease

wendy pease combo

 

About the Author

Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. She has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.

She also hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead generation and revenue.

Wendy earned an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service & International Politics from Penn State.

And, interesting fact - when she was in 3rd and 4th grade she lived in a small farming village in Taiwan, and before that she lived in Mexico City!

About the Book

why I wrote the book video

 

A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts.

A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience.

In The Language of Global Marketing, Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.

You’ll discover:

  • How to align your expansion plans, communications, and brand with your company’s digital marketing plan
  • Four key components to building a successful Translation Management Plan
  • Secrets to receiving better quality and more culturally appropriate translations from your translator
  • Nine tactics to optimize your website and translate data for global SEO in your target market
  • Interpreter options when you need to speak to your customers
  • Huge advantages of cultivating a diverse workforce while expanding globally

Connect with your buyers across every language and culture – no passport or overseas travel necessary. The Language of Global Marketing will help you speak the language of success for your organization.

Listen to the Interview...

 

Links...


P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.

sticker-bookmarkDon’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Renegade Marketing" by Drew Neisser

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser

The Marketing Book Podcast: "Lies, Damned Lies, and Marketing" by Atul Minocha

Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha

The Marketing Book Podcast: "The Sea We Swim In" by Frank Rose

The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose