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The Marketing Book Podcast: "Laughing @ Advertising " by Bob Hoffman

Laughing @ Advertising by Bob Hoffman

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Bob Hoffman is a best-selling author, speaker, and advisor. He's one of the most sought-after international speakers on advertising and marketing.

He’s the author of three other books: Marketers Are from Mars, Consumers Are from New Jersey, 101 Contrarian Idea About Advertising, and BadMen: How Advertising Went From A Minor Annoyance To A Major Menace.

He is the author of the popular Ad Contrarian blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been the CEO of two independent ad agencies and the US operations of an international agency.

But who is Bob Hoffman really? Here’s what other have said about him.

Professor Mark Ritson has said “Bob is one of our truly great marketing iconoclasts.”

Time Magazine has called him “fabulously irreverent.”

NBC said “Bob Hoffman is a wicked acid-tongued genius!”

Ad industry new business expert Michael Gass has called him “the most provocative man in advertising.”

Professor Byron sharp has said “I'm jealous. I wish I was brave enough to be this rude.”

And his former business partner Sharon Krinsky said, “he’s really a nice guy who wants you to think he's a prick.”

And, interesting fact. In his youth he responded to an ad and was hired to be a writer of adult fiction. He lasted one day.

Listen to the Interview: 

 

 

Show Notes

Laughing @ Advertising by Bob Hoffman

The Choice Factory by Richard Shotton

Where Did It All Go Wrong? By Eaon Pritchard

Digital Darwinism by Tom Goodwin

One Plus One Equals Three by  Dave Trott

Creative Mischief by Dave Trott

Bob Hoffman’s Website

Bob Hoffman’s LinkedIn

Bob Hoffman’s Twitter

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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