Magic Words: What To Say To Get Your Way by Jonah Berger
About the Book
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
About the Author
Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.
He has published dozens of articles in top-tier academic journals, teaches Wharton’s highest-rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.
Over a million copies of his three previous books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world.
And, interesting fact – one of his very first jobs was as the Easter bunny at the mall!
Listen to the Interview...
Magic Words: What To Say To Get Your Way by Jonah Berger (Amazon)
Jonah Berger (website)
Magic Words (book resources)
Jonah Berger (LinkedIn)
Jonah Berger (Twitter)
The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie, and Michael Ross (Marketing Book Podcast interview)
Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne (Marketing Book Podcast interview)
Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers by Robert Chen (Marketing Book Podcast interview)
The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna (Marketing Book Podcast interview)
Chip Heath and Dan Heath
Jonah Berger’s Previous Marketing Book Podcast Interviews
The Catalyst: How to Change Anyone's Mind (March 2020)
Invisible Influence: The Hidden Forces that Shape Behavior (June 2016)
P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I'll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.
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