podcastartillery300x300

 

 

 

Episode Subheader 

All Posts

The Marketing Book Podcast: "Making Websites Win" by Dr. Karl Blanks and Ben Jesson

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson

DrKarlBlanksBenJessonCombo

Dr. Karl Blanks and Ben Jesson help websites win. They are the founders of Conversion Rate Experts (CRE), the world's leading agency for conversion rate optimization (CRO)--a term coined by the company in 2007.

CRE has worked in over 80 different verticals, in 9 languages, and in 22 countries, helping to optimize the profits of some of the most sophisticated Silicon Valley web companies, as well as many blue-chip enterprises, financial institutions, media companies, and fast-growing startups.

And, interesting fact – CRE is the recipient of a Queen's Award for Enterprise for Outstanding Achievement in Innovation, the UK's top award for businesses. The award was given for CRE’s work codifying the methodology that the world's leading companies now use to improve their websites.


Listen to the Interview: 

 

 

Show Notes

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson (Kindle version now only $1.99 on Amazon for a limited time!)

Mary’s Meals

Lost and Founder by Rand Fishkin

Tested Advertising Methods by John Caples

Don't Make Me Think by Steve Krug

Conversion Rate Experts Website

Dr. Karl Blanks' Website

Dr. Karl Blanks' LinkedIn

Ben Jesson’s Website

Ben Jesson's LinkedIn


New Call-to-action 

 P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

HOW TO LEAVE AN ITUNES REVIEW

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: StrategyMan vs. the Anti-Strategy Squad by Rich Horwath

StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath 

The Marketing Book Podcast: Hello, My Name is Awesome by Alexandra Watkins

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins 

The Marketing Book Podcast: "The Invisible Brand" by William Ammerman

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman