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The Marketing Book Podcast: "Making Websites Win" by Dr. Karl Blanks and Ben Jesson

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson

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Dr. Karl Blanks and Ben Jesson help websites win. They are the founders of Conversion Rate Experts (CRE), the world's leading agency for conversion rate optimization (CRO)--a term coined by the company in 2007.

CRE has worked in over 80 different verticals, in 9 languages, and in 22 countries, helping to optimize the profits of some of the most sophisticated Silicon Valley web companies, as well as many blue-chip enterprises, financial institutions, media companies, and fast-growing startups.

And, interesting fact – CRE is the recipient of a Queen's Award for Enterprise for Outstanding Achievement in Innovation, the UK's top award for businesses. The award was given for CRE’s work codifying the methodology that the world's leading companies now use to improve their websites.


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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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