Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald and Grant Oliver
Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He Emeritus Professor Cranfield University, and Honorary Professor at Warwick Business School.
He has been a consultant to many major companies on almost every continent, in the areas of strategic marketing and marketing planning, market segmentation, international marketing and marketing accountability.
Professor McDonald is also Chairman of six companies and works with the operating boards of some of the world’s leading multinational corporations.
And interesting fact(s), he is the author of 46 books, And was listed as one of the UK’s top 10 Business Consultants by The Times.
Listen to the Interview:
Show Notes
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald and Grant Oliver
Writing Marketing by Steven Brown
100 Practical Ways to Improve Customer Experience by Martin Newman
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