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The Marketing Book Podcast: "Malcolm McDonald on Value Propositions" by Malcolm McDonald

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald and Grant Oliver

Malcolm Mcdonald Combo

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He Emeritus Professor Cranfield University, and Honorary Professor at Warwick Business School.

He has been a consultant to many major companies on almost every continent, in the areas of strategic marketing and marketing planning, market segmentation, international marketing and marketing accountability.

Professor McDonald is also Chairman of six companies and works with the operating boards of some of the world's leading multinational corporations.

And interesting fact(s), he is the author of 46 books, And was listed as one of the UK's top 10 Business Consultants by The Times.


Listen to the Interview: 



Show Notes

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald and Grant Oliver

90 Day Action Plan

Writing Marketing by Steven Brown

100 Practical Ways to Improve Customer Experience by Martin Newman

Malcolm McDonald’s Website

Malcolm McDonald’s LinkedIn

Malcolm McDonald’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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