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The Marketing Book Podcast: "Marketing 5.0" by Philip Kotler

Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

philip kotler 5.0 combo

 

About the Author

Dr. Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University where he held the S.C. Johnson & Son Distinguished Professorship of International Marketing.

He is the author of over 80 books, including Marketing Management, Principles of Marketing, Marketing 4.0, and Marketing 3.0.

He is ranked by The Wall Street Journal as one of the top six most influential business thinkers and he is widely regarded as the Father of Modern Marketing.

And, interesting fact - one month after this interview publishes, Dr. Kotler will be celebrating his 90th birthday!

About the Book

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

  • Artificial Intelligence for marketing automation
  • Agile marketing
  • “Segments of one” marketing
  • Contextual technology
  • Facial recognition and voice tech for marketing
  • The future of Customer Experience (CX)
  • Transmedia storytelling
  • The “Whatever-Whenever-Wherever” service delivery
  • “Everything-As-A-Service” business model
  • Internet of Things and blockchain for marketing
  • Virtual and augmented reality marketing
  • Corporate activism

Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

 

Listen to the Interview...

 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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