Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
About the Author
Dr. Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University where he held the S.C. Johnson & Son Distinguished Professorship of International Marketing.
He is the author of over 80 books, including Marketing Management, Principles of Marketing, Marketing 4.0, and Marketing 3.0.
He is ranked by The Wall Street Journal as one of the top six most influential business thinkers and he is widely regarded as the Father of Modern Marketing.
And, interesting fact - one month after this interview publishes, Dr. Kotler will be celebrating his 90th birthday!
About the Book
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
- Artificial Intelligence for marketing automation
- Agile marketing
- “Segments of one” marketing
- Contextual technology
- Facial recognition and voice tech for marketing
- The future of Customer Experience (CX)
- Transmedia storytelling
- The “Whatever-Whenever-Wherever” service delivery
- “Everything-As-A-Service” business model
- Internet of Things and blockchain for marketing
- Virtual and augmented reality marketing
- Corporate activism
Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Listen to the Interview...
Links...
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Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan (Amazon)
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Philip Kotler (Wikipedia)
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Philip Kotler (website)
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Philip Kotler (Medium)
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Philip Kotler (Kellogg School of Management, Northwestern University)
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Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (Marketing Book Podcast interview)
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My Adventures in Marketing: The Autobiography of Philip Kotler (Marketing Book Podcast interview)
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Limits to Growth by Donella Meadows, Jorgen Randers, and Dennis Meadows
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Milton Friedman (Wikipedia)
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The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore (Marketing Book Podcast interview)
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Moneyball: The Art of Winning an Unfair Game by Michael Lewis
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Peter Drucker (Wikipedia)
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The Practice of Management by Peter Drucker
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In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters and Robert Waterman
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Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
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Built to Last: Successful Habits of Visionary Companies by Jim Collins
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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia
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The 4 A's of Marketing: Creating Value for Customer, Company, and Society by Jagdish Sheth and Rajendra Sisodia (Marketing Book Podcast interview)
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The Rule of Three: Surviving and Thriving in Competitive Markets by Jagdish Sheth and Rajendra Sisodia
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Intelligent Marketing: Employing New-Age Technologies by V. Kumar
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Never Stop - Winning Through Innovation by Philip Kotler and Shigetaka Komori
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Brand Activism: From Purpose to Action by Christian Sarkar and Philip Kotler
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