Episode Subheader  



All Posts

The Marketing Book Podcast: Marketing to the Entitled Consumer by Dave Frankland

Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Dave Frankland, Nick Worth and Josh Bernoff

Dave Frankland Combo

Dave Frankland is a managing director at Winterberry Group, a management consulting firm focused on the technology, data, and services that underpin the marketing and advertising landscape. 

Dave also spent several years at Forrester Research, initially as a vice president and principal analyst covering marketing services, and later as co-founder and leader of Forrester’s customer intelligence research practice.

Dave’s ideas and research have been featured keynote speeches worldwide and in media outlets ranging from the New York Times, The Economist, CNN and Ad Age. 

And interesting fact...

He is originally from Ireland, now lives in Florida and is a scoutmaster for his son’s troop!

Listen to the Interview: 

Show Notes

Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Dave Frankland, Nick Worth and Josh Bernoff

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff 

Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning, Kerry Bodine and Josh Bernoff

Profit From the Core : Growth Strategy in an Era of Turbulence by Chris Zook and James Allen

Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins 

Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath

The One to One Future: Building Relationships One Customer at a Time by Don Peppers

Be Our Guest: Perfecting the Art of Customer Service by The Disney Institute and Theodore Kinni

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Shane Atchison and Jason Burby

Writing Without Bullshit: Boost Your Career by Saying What You Mean by Josh Bernoff

Jason Burby's Marketing Book Podcast Interview

Dave Frankland’s Linkedin

Dave Frankland’s Twitter


P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Other Interviews

The Marketing Book Podcast: "Decoded" by Phil Barden

Decoded: The Science Behind Why We Buy (2nd Edition) by Phil Barden

The Marketing Book Podcast: "Everybody Writes" by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

The Marketing Book Podcast: "The Customer-Base Audit" by Peter Fader

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross