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The Marketing Book Podcast: "Marketing Flexology" by Engelina Jaspers

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers

Engelina JaspersCombo

Engelina Jaspers is a 30-year corporate marketing veteran. Her career in Fortune global companies such as HP and Kodak has survived revolving door CEOs, business course corrections and lots of reinventions.

Across all her VP leadership roles–marketing, brand strategy, environmental sustainability, corporate communications–none escaped disruption.

After being tapped to lead multiple company-wide transformations, Engelina became a student of business and career agility.

These experiences led her to develop the Marketing Flexology management framework—a mindset and a toolset that she teaches for outsmarting change and future-proofing your career.

Listen to the Interview: 

 

 

Show Notes

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers

Positioning by Al Ries

The 22 Immutable Laws of Branding by Al Ries and Laura Ries

Fusion by Denise Lee Yohn

Engelina Jaspers’ Website

Engelina Jaspers’ LinkedIn

Engelina Jaspers’ Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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