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The Marketing Book Podcast: "Marketing to Mindstates" by Will Leach

Marketing to Mindstates:The Practical Guide to Applying Behavior Design to Research and Marketing  by Will Leach


Will Leach is the founder of TriggerPoint, a behavioral research and design consultancy specializing in identifying and influencing the key factors surrounding consumer decision making.

Will has over 20 years of client-side consumer insights experience in biotechnology, consumer packaged goods and energy industries and is a Behavioral Design instructor at the Cox School of Business at Southern Methodist University in Dallas, Texas.

And, interesting fact, Will is a United States Army veteran and was awarded the Army Commendation Medal - HOOAH!!

Listen to the Interview: 



Show Notes

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach

Predictably Irrational by Dan Ariely

Drunk Tank Pink by Adam Alter

The Secret Life of Pronouns by James W. Pennebaker

An Economist Walks into a Brothel by Allison Schrager

Marketing to Mindstates Book Website

Marketing to Mindstates Twitter

TriggerPoint Design Website

Will Leach’s Website

Will Leach’s LinkedIn

Will Leach’s Twitter

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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