Marketing to Mindstates:The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach
Will Leach is the founder of TriggerPoint, a behavioral research and design consultancy specializing in identifying and influencing the key factors surrounding consumer decision making.
Will has over 20 years of client-side consumer insights experience in biotechnology, consumer packaged goods and energy industries and is a Behavioral Design instructor at the Cox School of Business at Southern Methodist University in Dallas, Texas.
And, interesting fact, Will is a United States Army veteran and was awarded the Army Commendation Medal - HOOAH!!
Listen to the Interview:
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Drunk Tank Pink by Adam Alter
The Secret Life of Pronouns by James W. Pennebaker
An Economist Walks into a Brothel by Allison Schrager
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