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The Marketing Book Podcast: "Master Content Marketing" by Pamela Wilson

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience by Pamela Wilson

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Pamela Wilson's career began on the visual side of the marketing business — she's an award-winning graphic designer and marketing consultant.

In 2010, she founded Big Brand System and she began creating content marketing to reach the audience she wanted to build.

Pamela is a 30-year marketing veteran who spent 2+ years as the Executive Vice President of Educational Content for Rainmaker Digital, publishers of Copyblogger.

And, she is a big fan of Pablo Picasso.

The Host's Perspective:

Pamela Wilson explains in the book that if you are not a born writer, this book is for you.

And the reason why is because she was not a born writer either.

Until just a few years ago she was on the visual side of the marketing business — she's an award-winning graphic designer and marketing consultant. She explains that she had always hired writers.

But when she started her current business in 2010, she began the “terrifying” process of writing her own content. And the key point is that she got started, because over time her writing improved to the point where she was contributing posts to one of the very best content marketing websites, Copyblogger.    

Eventually that company hired her to be an editor!

Designers are trained to see and respond to patterns. After Pamela became a prolific writer she noticed that all great content consisted of the same seven components.

Those seven components form the backbone of her book, which she refers to has her “lazy” (efficient) approach to content creation. And her system for creating consistently great content is laid out in a very specific series of steps.

One of the biggest “secrets” in her system? Not trying to create the content at one time. In fact, she does it over several days; a little bit at a time.

Not a bit of this book is theory – everything in it has been developed and proven over time to create great content using a surprisingly simple approach.

Listen to the Interview:

Show Notes:

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience by Pamela Wilson

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini 

Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley 

Predictable Success by Les McKeown 

Master Content Marketing Presentation: 

Pamela Wilson's Website (MasterContentMarketing.com)

Pamela Wilson's Podcast (Rainmaker.fm.com)

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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