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The Marketing Book Podcast: "Maximize Your Social" by Neal Schaffer

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer


Neal Schaffer is a trilingual social media strategy consultant, coach, and speaker. After nearly two decades of working in B2B sales, business development, and marketing helping companies successfully establish sales organizations from scratch in competitive Asian markets, Neal is currently the President of Windmills Marketing, where he consults with, coaches, and trains clients on strategically leveraging social media for their business. HIs clients range from small startups and solopreneurs to Fortune 500 enterprises.

A Forbes Top 50 Social Media Power Influencer two years in a row, a Forbes Top 5 Social Sales Influencer, and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken at over 200 events across three continents since 2009. Neal regularly presents on social media in Japan, speaking in Japanese.

He also teaches as part of the Rutgers University Business School Mini Social Media MBA Program. Along with “Maximize Your Social" Neal has also published two books on LinkedIn.

This year Neal has launched two new ventures: the Social Media Center of Excellence, to build and educate a community surrounding best practices in using social media for business, and the Social Tools Summit, a one-day social media conference.


The Host's Perspective:

A recent industry report that surveyed more than 3,000 marketers, indicated that 83 percent of marketers wanted help in creating a social media strategy, and that is the primary focus of the book.

I’ve read several great social media books and "Maximize Your Social" is the most strategic one I’ve read so far.  It warmed the cockles of my MBA heart.

Some of the biggest strategic issues that the book tackles are how to put together an effective social media plan that is linked to your business's measurable objectives and how to create an internal plan that everyone can understand.

The book sets the stage by detailing the evolution of social media and why it is absolutely necessary to create a social media strategy beforehand.  It includes all the mechanics of creating and maintaining a successful social media strategy and plan.

If your company has a boatload of money you might want to hire Neal Schaffer to develop a social media strategy and game plan.  If your company doesn’t have money coming out the wazoo yet but wants to have a highly effective strategic social media plan that will grow revenues, read this book and do exactly what it tells you to do.


Listen to the Interview:


Show Notes:

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer

Epic Content Marketing by Joe Pulizzi (Marketing Book Podcast interview)

Content Inc. by Joe Pulizzi (Marketing Book Podcast interview)

Youtility by Jay Baer (Marketing Book Podcast interview)

X by Brian Solis




Social Media Center of Excellence (SocialMediaCoE.com)

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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