Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner
Michael Brenner has been recognized as a Forbes top CMO influencer, a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine.
He is CEO of Marketing Insider Group, where he has worked with more than 75 brands in building effective thought leadership, marketing, and employee activation programs. His work has been featured by The Economist, The Guardian, and Entrepreneur Magazine to name just a few.
He is also the best-selling author of 2 other books: "The Content Formula," and "Digital Marketing Growth Hacks."
Michael led sales and marketing for software companies like Nielsen and FullTilt. As an executive at ICR, SAP, and Newscred, Michael's leadership resulted in massive growth.
And interesting fact...
He has had 53 jobs!
Listen to the Interview:
Show Notes
Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner
The Service Profit Chain by James L. Heskett, W. Earl Sasser, and Leonard A. Schlesinger
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel
The Blue Zones, Second Edition: 9 Lessons for Living Longer From the People Who've Lived the Longest by Dan Buettner
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace
Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg
The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
Chasing The Insights: A Practical Guide to an Experimental Approach in Digital Marketing by Vince Warnock
Most Marketing Sucks: How a Culture of Empathy Can Save It
This 22-Year Old Book Proved That Happy Employees Equals Better Profits
Putting the Service-Profit Chain to Work
P.S. - If you enjoy the show, please rate it on iTunes, Google Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show!
Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.
