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The Marketing Book Podcast: Mean People Suck by Michael Brenner

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner

Michael Brenner Combo

Michael Brenner has been recognized as a Forbes top CMO influencer, a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine. 

He is CEO of Marketing Insider Group, where he has worked with more than 75 brands in building effective thought leadership, marketing, and employee activation programs. His work has been featured by The Economist, The Guardian, and Entrepreneur Magazine to name just a few.

He is also the best-selling author of 2 other books:  "The Content Formula," and "Digital Marketing Growth Hacks."

Michael led sales and marketing for software companies like Nielsen and FullTilt. As an executive at ICR, SAP, and Newscred, Michael's leadership resulted in massive growth. 

And interesting fact...

He has had 53 jobs!

Listen to the Interview: 

Show Notes

 

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner

The Service Profit Chain by James L. Heskett, W. Earl Sasser, and Leonard A. Schlesinger

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel

The Blue Zones, Second Edition: 9 Lessons for Living Longer From the People Who've Lived the Longest by Dan Buettner

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle 

Chasing The Insights: A Practical Guide to an Experimental Approach in Digital Marketing by Vince Warnock

Most Marketing Sucks: How a Culture of Empathy Can Save It

Rise Of The Champion Leader

This 22-Year Old Book Proved That Happy Employees Equals Better Profits

Putting the Service-Profit Chain to Work 

Brandless website

Marketing Insider Group

Mean People Suck Book website 

Michael Brenner Twitter

Michael Brenner Linkedin

brenner - I love you


 

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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