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The Marketing Book Podcast: "The Ministry of Common Sense" by Martin Lindstrom

The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS by Martin Lindstrom

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About the Author

Martin Lindstrom is a well-known international management consultant who routinely sees various kinds of "corporate constipation" all over the world. Over the years, he has learned how to quickly pinpoint and then eradicate these bothersome hurdles in companies of all sizes.

He is the founder and chairman of Lindstrom Company, a business and culture transformation group, operating across five continents and in more than thirty countries.

The author of several New York Times bestsellers, his eight books have been translated into sixty languages.

His book Brand Sense: Sensory Secrets Behind the Stuff We Buy was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published,”

His book Small Data: The Tiny Clues That Uncover Huge Trends was praised as “revolutionary” and TIME Magazine proclaimed his book Buyology: Truth and Lies About Why We Buy: “a breakthrough in branding”.

TIME Magazine has named Martin one of the “World’s 100 Most Influential People.” And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has named him one of the world’s top 50 business thinkers.

And, interesting fact: he opened his own ad agency at the age of 12! 

3 Minute Launch Promo - Martin Lindstrom

 

About the Book

A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office

You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever.

Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out.

You then sit through an endless PowerPoint presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.

What has happened to common sense? And how can we get it back?

Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.

Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most.

A must-read for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.

"Essential reading for all of us who feel bogged down in workplace bureaucracy and wish to improve our quality of life at work."

— Arianna Huffington, founder and CEO, Thrive Global

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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