Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age by Shama Hyder
Shama Hyder is the founder and CEO The Marketing Zen Group, an integrated web marketing and digital PR firm.
She is also an international keynote speaker and a regular media correspondent, often featured across all the major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal.
She is also the best-selling author of “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue.” (4th Edition).
The Host's Perspective:
If you work in marketing or are a business leader, and you feel that marketing seems to be changing at a dizzying pace, you’re not alone.
A survey of marketers by Adobe found that 76% of marketers feel that marketing has changed more in the last 2 years than in the previous fifty.
And if you follow Scott Brinker’s ChiefMarTec blog, you’ll find that there are currently over 3,500 marketing technology solutions. And that’s up 75% from the previous year!
And the amount of content that was created between the birth of the world and 2003 is now created every day.
Naturally, this has overwhelmed most marketers and business leaders to the point of maddening paralysis.
The book Momentum is an antidote to that.
The book offers five essential principles that crack the code on modern marketing.
The book will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of all this marketplace chaos.
She could have included 50 things on which to focus, but instead she beautifully presents just five.
Momentum is elegantly simple, almost Zen-like. Reading it will give you a sense of inner peace and direction that is so desperately needed to navigate modern marketing.
Listen to the Interview:
Principles of Momentum (Youtube)
"Outrageous Openness: Letting the Divine Take the Lead" by Tosha Silver and Dr. Christianne Northrup
"Pivot: The Only Move That Matters Is Your Next One" by Jenny Blake
Shama Hyder Website (ShamaHyder.com)
Shama Hyder's Agency (MarketingZen.com)
Xploding Kittens (Twitter.com)