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The Marketing Book Podcast: "Myths of Marketing" by Grant Leboff

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

grant leboff myths of marketing combo

Grant Leboff is one of the UK's leading sales and marketing experts.

Continually challenging received wisdom, Grant built a successful direct marketing company in 2002 and sold it six years later. He now serves as a non-executive director and also runs a sales and marketing consultancy, Sticky Marketing Club, that advises clients on sales and marketing strategies to thrive in an increasingly competitive world.

A regular speaker at conferences around the world, Grant Leboff is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times.

He has appeared on BBC Radio on numerous occasions as well as being featured on a number of US radio networks.

Grant is also the author of four other books including Digital Selling, Sticky Marketing and Stickier Marketing.

And, interesting fact: before his marketing career he worked in the music industry as a producer, writer and arranger!

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Douglas Burdett
Douglas Burdett
The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

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The Marketing Book Podcast: "Myths of Marketing" by Grant Leboff

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